Black Hole Recordings, founded in 1997, started with the release of Tiësto’s hailed “Magik” mix compilations. The instant success of the series made it possible to expand, and in 1998 Black Hole Recordings added two new labels to their imprint: “In Trance We Trust” and “Songbird”, which became the label of choice for Tiësto’s “In Search of Sunrise” series.
Black Hole’s success
In 2001 another label was added to the roster: “Magik Muzik”. Initially used for Tiësto’s singles, the sub label expanded quickly and also released the material from other artists. These achievements not only harvest important awards and nominations, but also create a wealth of opportunities. The two volumes of “Tiësto in Concert” and the album “Parade of the Athletes”, released after the successful performance of Tiësto during the 2004 Olympics in Athens are the ultimate proof that Black Hole had reached heights never before seen in the industry.
The first steps of Black Hole Distribution
Back in 2009, Black Hole Recordings took its first careful steps into the world of distribution, by signing so-called production & distribution deals with befriended labels. These befriended labels were offered services such as production of CD’s and merchandise, but also distribution of music. Some of the first labels to sign up were Juicy Music (by Robbie Rivera) and Flashover Recordings (by Ferry Corsten). As the years went by, more and more labels joined in.
Next step: services
Black Hole Recordings’ wide network and experience in the music industry have been some important strengths for the newly formed business unit for distribution. As time passed, demand for extra services grew stronger. Services like databasemarketing, licensing and the making of apps were added. Promotional tools, such as Soundcloud and Fatdrop, were also offered to customers. In cooperation with labels, marketing efforts such as apps for Spotify, iTunes LP’s and remix competitions were successfully set up.
All efforts on the distribution playingfield had not gone unnoticed for lots of other labels. In fact, after a while, labels that were specialized in other genres signed up as well. Latin, salsa, rock, hip-hop, R&B and classical music soon followed and the number of contracted labels quickly grew to over 75 companies.
Technical development: the last step
As technology is always on the move, the need for online business solutions grew stronger. In 2011, the name Black Hole Distribution was chosen and in 2012 the development of an online platform for labels and artists was started. In early 2014, this platform was finalized and offered customers complete control over their catalogue.
- Posted by Black Hole Distribution
- On March 15, 2016
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